Keep Florida Fishing unveils “Fishing in the Keys” video to promote tourism

-Social media #FloridaKeysNOW campaign highlights that the Keys are Open for Business-

TALLAHASSEE, Fla.Keep Florida Fishing (KFF), an advocacy arm of the American Sportfishing Association, today debuted the first in a series of videos promoting the Florida Keys. Sponsored by KFF and produced by Up Down Productions, “Fishing in the Keys” encourages visitors and residents alike to fish and tour the Florida Keys. Florida remains the ‘Fishing Capital of the World’ with the Florida Keys at its epicenter.

Floridians and tourists are encouraged to watch the video here and share their Florida Keys experience by using the hashtag #FloridaKeysNOW.

“On behalf of Keep Florida Fishing, we are excited to present this video that highlights the beauty of the Florida Keys with our local, state, national and international visitors. We know this promotional series will encourage anglers from all over the country to take their next fishing trip to the Keys so that they may enjoy one of the world’s most iconic fishing locations,” said Gary Jennings, Director of Keep Florida Fishing.

“The ‘Fishing in the Keys’ video needed no words to invoke the feeling of what the Keys have to offer in terms of world-class amenities, from angling and boating to hotels and restaurants to historic attractions. The Florida Keys are unquestionably open for business,” said Kellie Ralston, Florida Fisheries Policy Director of the American Sportfishing Association.

Keep Florida Fishing represents the interests of the recreational fishing community. Florida has more than 3 million anglers who generate $9.6 billion in economic impact, support more than 128,000 jobs and contribute $53.3 million to Florida conservation efforts through license fees and special taxes on motor boat fuel and equipment.