E-mail and Advertising Privacy Policy

KeepAmericaFishing™, the American Sportfishing Association’s (hereafter referred to as ASA), angler advocacy campaign educates and engages anglers in efforts to preserve their right to sustainably fish on our nations public waterways by giving them a voice in the decisions that matter to them.

Information We Collect

ASA collects and maintains a database of names, addresses, e-mail addresses and other demographic data. This “personal information,” which you have provided to ASA, is used primarily for the purpose of communicating with anglers. Such information may take the form of announcements, alerts, newsletters or any other vehicle to facilitate communication regarding advocacy, conservation and other issues of interest to recreational anglers.

We automatically collect some information about your computer when you visit us. For example, we will collect session data, including your IP address, Web browser software, and referring Web site. One of our goals in collecting this automatic information is to help us understand the interests of our users and customize your user experience.


Cookies are small files stored on your computer (provided you have not disabled this feature in your browser). ASA uses cookies to allow us to recognize you as a previous visitor and simplify your subsequent visits by remembering your information and preferences.

Sharing Information

ASA may share your personal information with trusted business partners and third-party vendors. In order to support its angler advocacy efforts, ASA may partner with businesses to offer you relevant products and services. When this happens, our business partner will make clear its association with ASA. Third-party vendors provide services to ASA to facilitate angler advocacy efforts. These may include, by way of example, surveys, analytics, customer service, marketing, and product fulfillment. These vendors may have access to or collect your personal information, but ASA requests that they not share or use the information except to perform the functions requested by ASA. However, ASA does not control the privacy practices of its business partners or third-party vendors.

We may also share your personal information in response to legal process, such as subpoenas or court orders, or to protect our own legal rights or defend against legal claims. We may also share your personal information as reasonably necessary to investigate, prevent or respond to suspected fraudulent or unlawful activities.

ASA may include within its electronic communications or on its websites information or advertising that promote businesses, organizations, agencies and other third party entities. Communications recipients and website visitors may, at their discretion, choose to respond to the information or to an advertisement that may be linked to a third-party website, where visitors may provide information directly to a third party. In this case, the information is collected directly by the third-party entity, not ASA.